The Art of Client Service, Revised and Updated Edition: 58 Things Every Advertising & Marketing Professional Should Know by Robert Solomon

Author:Robert Solomon
Language: eng
Format: mobi, epub
Tags: Marketing, Advertising & Promotion, General, Sales & Selling, Advertising, Customer Service, Customer Services, Business & Economics
ISBN: 9781427796714
Publisher: Kaplan Publishing
Published: 2008-01-01T07:00:15+00:00

Running a meeting . . .

CHAPTER 29

Start on Time,

End on Time

Does anyone in advertising pay attention to this simple rule? I doubt it. Okay, with client meetings agencies certainly try to be punctual. But then the clients usually keep the agency waiting. If the problem is chronic with your clients, you have two options: 1) put up with it, or 2) gently, very gently, remind them they are paying for all those people cooling their heels in the conference room.

With internal meetings at the agency, usually everyone keeps everyone else waiting. You can do something about it, however. If it’s your meeting, start it on time. If it’s someone else’s meeting, show up on time. If the meeting leader isn’t there, or isn’t ready to start, give him or her ten minutes, then leave. Do that a couple of times and people will get the message.

With everyone on call to clients, there are going to be occasions when people will be late for internal meetings. The goal is to make that the exception, not the rule. The idea is to respect your colleagues’ time, which allows you to ask for the same in return.

Once a meeting is underway, the goal should be to make it as short as possible. Get it done so everyone can get out and do the work.

Another secret to meetings that respect everyone’s time is to have fewer of them. If people are chronically late to meetings, it might be the result of too many meetings that add too little value to the work process. So when you call a meeting, be certain it’s necessary, invite only the people who need to be there, and make sure you accomplish what you set out to accomplish. If you do these things, you will become known as a person who gets things done. People might be late to other meetings, but they’ll show up on time for yours.

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